According to a report by Statista, global digital advertising spending is projected to exceed $740 billion by 2025.
That’s more than the GDP of some countries, folks!
Back when I joined a Digital Marketing and Advertising Agency, I thought that a mere Facebook page and a random Instagram post with the top 3 hashtags that Google conveniently provided me were digital marketing.
But I was wrong. It was never that simple, and those were the simpler times when Digital Marketing was just a small new department in the Marketing wing that no one was taking seriously.
With things evolving, Top companies are hiring the best Digital Marketing Agency in India (yours truly) and crafting their Digital Marketing strategy with a rollercoaster of algorithms, audience avatars, and content calendars.
So don’t even dare think that your business, which is just a handmade crochet shop, doesn’t need a Digital Marketing Agency. In this blog, I am going to discuss 7 reasons why your business won’t be able to survive without a strong digital marketing strategy.
Reason 1 – Because Boosting Is Not Everything and Yet Everything
My Digital Marketing life started innocently when I tried my hand at launching a small business on Instagram. I made a cute logo and told all my friends about it, and boosted a random post for 500 bucks.
Waiting for the magic to happen, aren’t you?
I did too.
But nothing happened!!!!
I waited for 3 long days. No sales. No queries. Just 100 innocents likes and 3 follows.
So what was I lacking? I was lacking a voice and also the listeners. A strong Digital Marketing strategy can help you find both. They will help you become a voice that nobody will be able to ignore and will also help you find the right listeners who will actually be interested in what you are saying.
Social media ADs are one of the most crucial sales channels for brands in India. But if you are not doing everything right, they can end up eating up a lot of your money.
Reason 2 – Because Everyone Is On Social Media. Seriously! I am not kidding!
When was the last time you saw a social media page of a baby your friend just had with a cute “profile handled by my mommy and daddy” written in the profile information? Probably yesterday.
So when I say, everyone is on social media. You need to believe me, and this is reason enough to have a strong social media strategy crafted by experts in the field who talk in big words like algorithms, ROIs, and so on.
Reason 3 – Because You Have Started A Business To Earn Money
You can choose to skip this point if you have opened your business for any other reason, like spending a lot of extra money in your bank account, maybe.
If not, then you need to keep reading. A proper digital marketing strategy is not just about creating content. It is about measuring each and every move on socials using expert tools to see what’s working.
In other words, you need to understand exactly which campaign brought in sales so that you can:
- Spend less on ads by targeting your audience better
- Improve your conversion rates by testing messages
- Scale the heck out of what works
Reason 4 – Algorithms Are The New Gatekeepers
Here’s a secret: social media platforms are a business, too. They need what all the businesses are running after – MONEY. So, if you don’t play their game right, you will not be able to succeed.
Social Media Algorithms love consistency, relevance, and engagement. A strong digital marketing strategy ensures you have a well-researched content calendar, a mix of evergreen and trend-based content, and a pipeline that keeps feeding the algorithm beast (aka Instagram Reels and LinkedIn posts).
Reason 5 – It Is All About Thy Brand
Your brand is not your logo or your font, or how your website looks. Your brand is that emotion you are able to evoke in the hearts of people whenever they think about you. A strong Digital Marketing strategy in the capable hands of a Digital Marketing Agency in India helps you shape that feeling through:
- Storytelling
- Tone of voice
- Visual consistency
- Customer engagement
A good digital marketing and advertising agency will help your business develop a personality that people can connect with on a personal level.
Reason 6 – You Can’t Rely On A Newbie For Your Business Strategy
Digital Marketing strategy is no longer a good to have. It is a must-have business strategy that you won’t be able to survive without. You need someone who is an expert in funnel strategy, SEO, remarketing, and customer segmentation.
Your brand’s digital strategy is a living, breathing document that should guide your every campaign. It needs to align your content, ads, emails, SEO, and analytics toward a single goal: Business growth.
And you can’t outsource this to a newbie!
Reason 7 – The Marketing Game Is Always Changing
Let’s accept it. Google Papa is strict, unpredictable, and loves to change its algorithm more often than I change my bedsheets (please don’t judge me).
Instagram keeps changing its algorithms and adding new features weekly. With AI in the picture, it gets even trickier to master the digital marketing strategy.
What worked last year or even may flop today. A strong long-term strategy that is frequently revisited ensures you’re not just “doing stuff online” but adapting, evolving, and optimizing.
So, when you’ve got a plan in place, you’re not scared of change. You brace yourself for it. You become the kind of business that owns the change and does not get carried away with it.
Don’t Just Wing It. Win It.
You cannot build a house without a blueprint, so why run the risk of running a business without a digital marketing strategy?
A strong digital marketing strategy is the engine behind your business’s growth, visibility, and customer trust. It gives sense to your marketing actions, meaning to your data, and brings in measurable results and workable strategies.
So stop second-guessing yourself and start strategizing with your trusted Digital Marketing Company today.